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This site quickapply.com had the following on the homepage, "Interest rates have dropped again to 6-month lows." We noticed that the website said " To take advantage of these great rates and start saving money immediately fill-out our fast, no-obligation 30-Second application." It also stated " You will be matched with up to 4 lenders from our nationwide network of lenders. Do you want to find the best deal on car insurance? Free yourself from high-interest debt. Start saving hundreds of dollars every month and get rid of debt at the same time! Start saving on my." The header had refinance as the highest ranking keyword. It was followed by mortgage, mortgages, and refinancing which isn't as ranked as highly as refinance. The next words the site used was mortgage rates. refinance mortgage was also included but could not be viewed by search crawlers.